Privacy policy
Privacy Policy
Welcome to HearthForm!
At HearthForm, we value your privacy and are committed to collecting, using, and protecting your personal information in a transparent and responsible manner.
This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit www.hearthform.com, browse our products, make a purchase, or contact our customer support team.
By using our website, you acknowledge that you have read this Privacy Policy. Where consent is required for certain data processing activities, we will obtain it in accordance with applicable law.
π Privacy Protectionγ|γπ Order Informationγ|γπͺ Cookiesγ|γπ‘οΈ Data Security
βοΈ 01 / Contact Us
If you have any questions about this Privacy Policy, how we handle personal information, or your privacy rights, please feel free to contact us.
HearthForm Customer Support
π§ Email
π Phone
+86 13764032020
π Business Address
RM 1001, 10th Floor, Building 18, Lane 919, Haoning Road, Lingang New Area, Shanghai, China
π Official Website
π 02 / Collecting Personal Information
When you visit the HearthForm website, we may collect certain information about your device, your interactions with our website, and your shopping activities.
This information helps us maintain website functionality, process orders, provide customer support, and improve your overall shopping experience.
π» Device & Browsing Information
When you access our website, we may automatically collect information such as:
β Browser type and version.
β Device type and operating system.
β IP address and approximate geographic location.
β Time zone and language preferences.
β Pages visited, products viewed, and search terms.
β Website access times and interaction data.
β Information collected through cookies and similar technologies.
Purpose of Collection
We use this information to ensure our website functions properly, improve browsing experiences, understand website usage, and maintain website security.
π Order Information
When you place an order with HearthForm, we may collect the following information:
β Customer name.
β Shipping and billing addresses.
β Email address.
β Telephone number.
β Purchased products and order details.
β Payment status and transaction records.
β Shipping and delivery information.
β Necessary payment-related information processed or provided by our payment service providers.
Purpose of Collection
We use order information to:
β Process orders and verify payments.
β‘ Arrange product sourcing, packaging, and delivery.
β’ Send order confirmations and shipping notifications.
β£ Provide returns, refunds, and after-sales support.
β€ Identify unusual transactions and help prevent fraud.
π¬ Customer Support Information
When you contact us by email, online chat, or other communication channels, we may collect information that you voluntarily provide.
This information may include:
β Your name and contact details.
β Order numbers.
β Product inquiries.
β After-sales questions and related photographs.
β Communication records between you and our customer support team.
Purpose of Collection
We use this information to understand your concerns, respond to inquiries, and provide appropriate customer assistance.
πΆ 03 / Minors
The HearthForm website is primarily intended for adult consumers who are legally able to make purchases.
Our website is not directed toward individuals under the age of 16, and we do not knowingly collect personal information from children under 16.
If you are a parent or legal guardian and believe your child has provided personal information to us, please contact our customer support team.
After reviewing and verifying the circumstances, we will handle requests for deletion or other appropriate privacy measures in accordance with applicable law.
π 04 / Sharing Personal Information
To fulfill orders, provide services, and maintain the operation of our website, we may share necessary personal information with trusted third-party service providers.
We share information according to legitimate business needs and applicable legal requirements.
Third-Party Service Providers
π Shopify E-Commerce Platform
HearthForm uses Shopify to operate our online store and provide related e-commerce services.
Shopify may process information related to orders, website usage, and other necessary business activities, depending on the services used.
For more information, please review:
π³ Payment Service Providers
We may share necessary transaction information with the payment service provider you select during checkout.
This information is used to process payments, issue refunds, and verify transaction security.
π Shipping & Fulfillment Partners
To deliver your orders, we may share necessary information with our shipping carriers, fulfillment facilities, and logistics partners.
This may include:
β Recipient's name.
β Shipping address.
β Contact telephone number.
β Package and order information.
π Analytics & Advertising Providers
If we enable website analytics or advertising services, certain website usage and interaction information may be shared with relevant service providers according to our actual configurations and applicable privacy choices.
Legal Requirements
We may also disclose personal information where required or permitted by applicable law, including situations involving:
β Valid legal or regulatory requests.
β Lawful investigations.
β Fraud prevention or other unlawful activities.
β Protection of the legal rights and interests of customers, HearthForm, and relevant parties.
π’ 05 / Behavioural Advertising
To help customers discover cookware, kitchen essentials, and relevant promotions, HearthForm may use website analytics and digital advertising tools.
When these services are enabled, we may use third-party platforms such as Google to understand website traffic and advertising performance.
Information That May Be Used
β Products and pages you view.
β Your interactions with our website.
β Shopping activities, such as adding products to your cart.
β Advertising referral sources.
β Other information processed in accordance with applicable laws and your privacy preferences.
How We Use This Information
β Measure advertising performance.
β‘ Understand customer interests and shopping preferences.
β’ Improve product presentation and website experiences.
β£ Display relevant advertisements where permitted by law.
Managing Advertising Preferences
You can manage certain personalized advertising preferences through the privacy settings provided by relevant advertising platforms.
Google Advertising Preferences
You can also learn more about opting out of certain digital advertising services through:
Digital Advertising Alliance β
Where required by applicable law, we will provide appropriate options to opt out of certain personal information sharing activities.
π 06 / Using Personal Information
HearthForm collects and uses personal information primarily to provide our customers with a convenient and reliable shopping experience.
How We Use Your Information
β Order Management
To confirm orders, process payments, arrange shipments, and provide transaction-related services.
β Customer Communication
To send order confirmations, shipping updates, and other necessary notifications.
β After-Sales Support
To handle returns, refunds, product inquiries, and customer service requests.
β Website Operations
To maintain website functionality, improve performance, and enhance the shopping experience.
β Security & Fraud Prevention
To identify unusual activities, help prevent fraudulent transactions, and maintain transaction security.
β Product Updates & Marketing
To provide relevant product information, special offers, and promotional communications when we have obtained the necessary consent or have another lawful basis to do so.
If you no longer wish to receive promotional emails, you may unsubscribe using the link provided in the relevant email.
βοΈ 07 / Lawful Basis
We process personal information in accordance with applicable privacy and data protection laws.
Where the General Data Protection Regulation (GDPR) applies, we may process personal information based on the following lawful grounds:
β Consent
When you have provided consent for specific activities, such as certain non-essential cookies or marketing communications where consent is required.
β Performance of a Contract
To process orders, payments, shipments, returns, and related customer services.
β Compliance with Legal Obligations
To fulfill applicable tax, financial, regulatory, and other legal requirements.
β Legitimate Interests
To maintain website security, prevent fraud, and improve our services, provided these interests do not override your fundamental rights and freedoms.
β Protection of Vital Interests
To protect the vital interests of individuals when necessary and legally permitted.
β Public Interest or Other Applicable Legal Grounds
To carry out relevant obligations or activities where authorized by applicable law.
The specific lawful basis depends on the purpose of processing and the laws applicable to the relevant personal information.
ποΈ 08 / Retention of Personal Information
When you purchase products through the HearthForm website, we may retain certain personal information related to your orders and transactions.
This information may be necessary for:
β Order record management.
β Payment and refund verification.
β Product warranties and after-sales support.
β Financial and tax records.
β Dispute resolution.
β Compliance with applicable legal obligations.
We determine appropriate retention periods based on the purpose of processing and relevant legal requirements.
When personal information is no longer necessary and there is no valid legal basis for retaining it, we will take appropriate measures to delete, anonymize, or otherwise lawfully process the information.
If you would like to request the deletion of your personal information, please contact us.
Please note that certain transaction, financial, or legally required records may need to be retained for the period required by applicable law.
π€ 09 / Automatic Decision-Making
To protect transaction security and help reduce fraud, the e-commerce platform and payment service providers used by HearthForm may use automated technologies to analyze certain transaction information.
These technologies may help:
β Identify unusual transactions.
β Detect potentially fraudulent activities.
β Monitor suspicious website access.
β Maintain payment and account security.
For example, certain service providers may apply temporary security restrictions based on transaction risk assessments.
Where applicable law provides rights related to automated decision-making, we will provide relevant information or assistance in accordance with those requirements.
If you believe an automated process has affected your legal rights, please contact our customer support team.
π‘οΈ 10 / Your Privacy Rights
We respect the rights of our customers regarding their personal information.
Depending on your location and applicable privacy laws, you may have certain rights concerning the information we collect and process.
Access to Personal Information
β Request information about whether we hold your personal data.
β Request access to personal information where legally available.
Correction of Personal Information
β Request corrections to inaccurate personal information.
β Update your contact details or other relevant information.
Deletion of Personal Information
β Request the deletion of personal information when permitted by applicable law.
Data Portability
β Request a copy or transfer of certain personal information in an appropriate format where applicable law provides this right.
Restriction or Objection to Processing
β Request restrictions on or object to certain processing activities where legally permitted.
Opting Out of Certain Data Sharing
β Where applicable law provides the right, opt out of the sale of personal information or sharing for cross-context behavioral advertising.
United States Consumer Privacy Rights
Residents of certain U.S. states may have additional rights under applicable state privacy laws.
These may include:
β The right to know what personal information is collected and how it is used.
β The right to request deletion or correction of personal information.
β The right to opt out of certain sales, sharing, or targeted advertising activities.
β The right to limit certain uses of sensitive personal information where applicable.
β The right not to be unlawfully discriminated against for exercising applicable privacy rights.
How to Exercise Your Rights
If you would like to exercise any applicable privacy rights, please contact us.
To protect your personal information, we may need to verify your identity before processing certain privacy requests.
πͺ 11 / Cookies
Cookies are small data files that websites may store on your browser or device when you visit them.
HearthForm may use cookies and similar technologies to support essential shopping functions, remember certain preferences, and improve website experiences.
Types of Cookies We May Use
π 1. Essential Cookies
These cookies help maintain the basic functionality of our website.
They may support:
β Shopping cart functionality.
β Checkout and payment processes.
β Session management.
β Website security features.
Certain essential cookies may be necessary for the website to function properly.
βοΈ 2. Functional Cookies
These cookies may improve website convenience by helping us:
β Remember language preferences.
β Save regional settings.
β Maintain certain user preferences.
π 3. Analytics Cookies
When relevant analytics services are enabled, these cookies may help us understand how visitors use our website.
For example:
β Page views.
β Traffic sources.
β Website interactions.
β Shopping and checkout performance.
This information helps us identify opportunities to improve the shopping experience.
π’ 4. Advertising & Marketing Cookies
If advertising services are enabled, these cookies may be used to:
β Measure advertising campaign performance.
β Understand visits generated by advertisements.
β Deliver relevant advertising where permitted by law.
Cookie Retention
Different cookies may remain on your device for different periods.
Some cookies are active only during your browsing session, while others may remain on your device for a longer period to support specific website functions.
Retention periods depend on the purpose of each cookie and the settings of the relevant service provider.
Managing Cookies
You can manage, restrict, or delete cookies through your browser settings.
Please note that disabling certain essential cookies may affect shopping cart functions, checkout processes, or other website features.
Where applicable law requires consent for non-essential cookies, we will provide appropriate privacy choices based on our actual website configuration and legal requirements.
π« 12 / Do Not Track
Some web browsers offer a Do Not Track (DNT) setting that allows users to express a preference not to have their online activities tracked.
Because support for and interpretation of DNT signals may vary across browsers and technical systems, we cannot guarantee that all DNT signals will be recognized or processed consistently.
Global Privacy Control (GPC)
Global Privacy Control (GPC) is another browser or device-based signal that allows users to communicate certain privacy preferences.
Where required by applicable law, we will recognize and process valid opt-out preference signals, including applicable GPC signals, in accordance with legal requirements.
You may also contact us or use the privacy settings available on our website to learn more about your privacy choices.
π 13 / Changes to This Privacy Policy
HearthForm may update this Privacy Policy from time to time to reflect changes in our business operations, website services, technology, or applicable laws and regulations.
Any updated Privacy Policy will be published on our website.
Where material changes require additional notice or your consent under applicable law, we will take the necessary steps to comply with those requirements.
We encourage you to review this page periodically to stay informed about how we handle personal information.
βοΈ 14 / Complaints & Feedback
If you have any questions, concerns, or complaints regarding HearthForm's privacy practices or how your personal information is handled, please contact our customer support team.
We will review your concerns and respond in accordance with applicable legal requirements.
HearthForm Customer Support
π§ Email
π Phone
+86 13764032020
π Business Address
RM 1001, 10th Floor, Building 18, Lane 919, Haoning Road, Lingang New Area, Shanghai, China
If you believe your privacy rights have been violated and are not satisfied with our response, you may have the right to lodge a complaint with the relevant data protection or regulatory authority where permitted by applicable law.
Thank you for trusting HearthForm. We value your privacy and are committed to providing a transparent, reliable, and secure online shopping experience.